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Joa

identity + packaging

Graphic Design

Wakame, sea lettuce, Breton kombu and Dulse are the components of Joa water made in Brittany, a range of aromatic waters that combine all the benefits of Breton seaweed. Zéphyr teamed up with Joa to design a strong, distinctive brand identity. A lively logo moving like the ocean, packaging labels that remind us of the continuous flow of waves, a graphic language that subtly tells the story of Brittany.

art direction
brand identity 
logo
packaging